New RSPCA campaign to support ethical choices at the supermarket.
Thankfully but slowly consumers in Australia are starting to make more informed decisions when it comes to buying eggs and meat. Thinking about where your food comes from, how and where it is produced and by who, should be top of mind when in the supermarket. Every day choices can decide wether jobs stay in Australia or not, how fresh your food is and if it is farmed using environmentally responsible practices and indeed if your food prduction has resulted in the misery of animals farmed in what are now out dated and in many countries illegal farming practices. In March this year RSPCA Australia will launch a consumer marketing campaign, telling grocery buyers to look for the RSPCA “Paw of Approval” to know their eggs and pork have been farmed humanely, to the RSPCA’s independent farming standards. The RSPCA Paw of Approval is the ‘tick’ for animal welfare. The RSPCA will also launch our chicken meat standards in the coming month and are in discussions with free range poultry producers about joining the program.
So keep your eyes peeled and make your dollars count – not many of us in this lucky country can say we’re on the bread line and can’t afford to make better choices so if you havn’t been choosing free range eggs, chicken and pork now is the time.
